Brought a dystopian world to Britain …

 

… to promote season 2 of The Handmaid’s Tale.

Nodding to the regime's patriarchal laws in the show, which seek to control the fate of women and remove freedom from the red-cloacked handmaids, we took over the cover of the Metro, tube stations and digital spaces with messages stating things like 'Women are not allowed to read this newspaper' and 'The only job for a woman is to reproduce’.

Agency: 4Creative

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Printed over a million role models for young girls to aspire to

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Turned an annual walk into an involuntary charity walk