Turned an annual walk into an involuntary charity walk …

The little German town Wunsiedel has a problem: Every year, neo-Nazis use it as a place of pilgrimage. And the organization EXIT-Deutschland also has a problem: It is dedicated to help neo-Nazis quit the far-right community, but it lacks sufficient funding. The idea: We turned the annual Nazi march into Germany’s most involuntary walk. For every meter the neo-Nazis covered, 10€ went to EXIT-Deutschland, the program that helps neo-Nazis to get out.

The idea made news in 42 countries, with 279 million online impressions (source: Netbase) and 1 million Euros in free press in Germany alone.

Thanks to this donations increased by 1000% in just two months and the idea was even replicated by locals in other towns with similar problems.

Cannes Lions 6x Gold, 5x Silver, 1x Bronze, 1x Shortlist / D&AD White Pencil, 2x Wood Pencils, 1x Yellow Pencil, 1x Graphite Pencil / OneShow 3x Gold, 1x Silver, 2x Merrit, 1x Best in Discipline / Grand LIA, 7x Gold , Silver LIA / New York Festival Grand Prize / New York Festival 2x Third Prize Award, New York Festival 5x Finalist Award / ADC 12x Gold, 1x Silver, 2x Bronze, 1x Audience Award, 1x Auszeichnung / New Media Award Gold /Spotlight Award Gold