Launched the first ever foreign language poster campaign …

… to promote season 2 of the school drama ‘Ackley Bridge’. The drama is set in a multicultural school and tells the story of the merge of a white and Asian school and everything (tension but also friendships) that comes with it. So what better way to launch the series with a poster campaign in English and the Asian languages of Urdu and Mirpuri. In times of Brexit and rising nationalism, this campaign also carries a bigger positive message and represents modern Britain, in all its diversity.

We also made a film introducing the town and characters from the point of view of ... a bag of curry chips. A merge of two cultures and something we all love.