Kept a Christmas tree a-live …

 

We live in an increasingly digital world. But what does that mean for the future of the Christmas Tree? How does it feel to gather around a virtual tree? If a spruce could chat to you what might it say? Could sharing a digital tree protect real ones from the dreaded chop?

To find out, we streamed our experimental Christmas Tree from twitch.tv/thelivetree. Live and alive, fully-interactive, streaming 24/7 from its natural habitat. Not a single needle dropped.

Merry Christmas.

Agency: Wieden + Kennedy

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Launched the first ever foreign language poster campaign

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Created a selfish ad