#LiftBlackVoices

What started as proactive idea became Facebooks’s world wide mission to #LiftBlackVoices

It’s about boosting the voice of the black community to amplify their reach and impact. To ensure their opinions and views have a fairer chance to be heard and a real chance to direct change. 

As members of the black community of different ages and professions took the stage and talked about issues that are close to their heart, listeners could follow up in a hub that became part of the interface for Facebook users worldwide.

Next to the concept, I also created a hand-painted typography and logo for the campaign.