Changed names for real change…

How to show support for the LGBTQ+ community in a country where discrimination is a big problem? By going to a place where everybody can see it: supermarkets. And changing the names “Ben” and “Jerry” to names of couples from the LGBTQ+ community.

D&AD New Blood White Pencil 2014

Young Guns Bronze 2014

(This idea was created from a fictitious brief for the D&AD award).